Analyzing Your Data
Selecting the right KPIs to support your business goals and marketing strategy is crucial to your campaign’s performance.
Netintelect make smarter and faster decisions based on your business objectives by connecting and acting on all of your marketing data. Utilisings multiple analytical data from Google Analytics, SEMrush and other applications we obtain accurate and informative data that will help your business.
GA4 Management
Account setup & transition
We can either set up an entirely new account for those with no Google Analytics experience or transition a pre-existing property over to GA4.
Tweak an Existing GA4 Property
We can set you up to track custom events, add more to your reports, and more.
Maintenance Mode
Maybe all you need is for someone to take a peek every now and then to make sure everything is updated as Google releases new updates to GA4. We can do that!
Managing your account
Building & growing your business by applying informed decision-making
Our Google Analytics management services support you in data interrogation and new implementations for your evolving data needs.
We offer management across Universal Analytics and GA4 to ensure you continue to continue to uncover insights from your data.
Our Analytics consultants help you to unlock the full value of your data through custom reporting and data analysis.
Drive your marketing activities forward and stay on top of your digital data management with custom integrations.
Still have questions?
If we haven't covered it below, just get in touch
If you still have any questions regarding our services, or simply want to discuss your project then don’t hesitate to get in touch for a chat.
How Google Analytics works is by collecting information about site visitors. From a website’s traffic sources, to the number of hits per month, Google Analytics offers excellent insight into users behavior, and collects valuable user data in real time.
Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.
Google Analytics allows you to make sense of the gathered data by converting into more comprehensive and appealing charts, graphs and spreadsheets. It allows you to effectively measure your web performance as you create relevant dashboards that are essential for achieving business goals.
Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI, providing a complete understanding of your customers across multiple devices and platforms.
Here are some of the best ways to improve your ad rank that don’t require raising bids.
Use SEMrush & GA4 to perform research
Quality Score and the Ad Rank Formula.
Use Search Terms as Keywords.
Work on your Ad Relevance.
Use the Keyword Tool.
Work on Improving your Website.
Include Main Keywords in the Meta Tags of your Website.
Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on.
Alternatively, PPC is known as the cost-per-click (CPC) model.
The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising.
Generally, companies should anticipate paying £0.40-£2 per click to market on the Google search network.
On average small businesses, as well as medium-sized organizations, spend monthly between £4,000 and £8,000 on PPC throughout the year (Stats as of Feb 2021).
Total Cost/ Number of Clicks = Cost Per Click.
(Number of Clicks/ Number of Impressions) x 100 = Click Through Rate.
Campaign Cost/ Number of Conversions = Cost Per Conversion.
[ (Revenue Generated – Campaign Cost) / Campaign Cost ] x 100 = Return on Investment.
When you create your ad, you’ll choose a set of keywords – the words or phrases that will trigger your ad to show.
Then, when people search using the words or phrases that you picked, your text ads can appear alongside or above search results.
The ads can appear in carousels at the top of the search results on mobile and desktop, and in the right column on desktop in a block or in a “knowledge card.”
What determines the position of a Google ads PPC ad?
Ad Rank determines your ad position and whether your ads are eligible to show at all.
Generally speaking, the ad with the highest Ad Rank gets to show in the top position and the ad with the second-highest Ad Rank gets to show in the second position (assuming the ads clear the relevant thresholds), and so on.
How do you determine ad position?
Ad position is determined by a formula called Ad Rank that gives your ad a score based on your bid, the quality of your ads and landing page, the Ad Rank thresholds, the context of the person’s search, and the expected impact of extensions and other ad formats.
How do I see my ad position on Google ads?
How do I view my ad position in Google Adwords?
1. Step 1) Login to your Google Adwords.
2. Step 2) Navigate to the Ad Groups Tab in your Campaign. You will see the Avg. Position column more towards the right-hand side. The highest position is “1,” and there is no “bottom” position.
Google Analytics Management Specialists in Lancashire
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Ready to start your marketing project, or do you need further assistance? Either way, we’re happy to get started or provide you with guidance on the most suitable marketing options for your business.